How it works
Sponsorship, without the guesswork
Most grassroots sport in India runs on WhatsApp forwards and personal favours. Sponsor OS gives athletes, teams, tournaments and leagues a professional way to pitch — and gives brands a way to find, compare and manage local sponsorships at scale.
For sponsor-seekers
- Create a listing: story, reach numbers, and 1–4 priced packages.
- Share your auto-generated sponsorship deck on WhatsApp or email.
- Browse sponsor briefs and pitch brands that fit.
- Negotiate in one thread; accept the deal.
- Tick off deliverables with proof so you get paid and renewed.
For sponsors
- Post a brief: sports, regions, budget, objectives.
- Discover listings ranked by fit score; shortlist favourites.
- Send offers on a package or a custom amount.
- Track committed spend, reach bought and cost per 1,000 reach.
- Mark deals complete once every deliverable is signed off.
The fit score (0–100)
Transparent and rule-based — every score shows its reasons and gaps.
| Factor | Max points | What it checks |
|---|---|---|
| Sport | 35 | Does the listing's sport match what the brand wants? Brands open to any sport score 25. |
| Region | 25 | Same state as the brand's target regions. Pan-India brands score 18. |
| Budget | 25 | At least one package priced within the brand's budget range. |
| Formats | 10 | Overlap between what the seeker offers (jersey, banners, sampling…) and what the brand prefers. |
| Level | 5 | Grassroots, district, state or national — matches the brand's preference. |
Payments & escrow
Grassroots sponsorship breaks down on trust: teams worry about not getting paid, brands worry about not getting what they paid for. Escrow fixes both.
01
Accept
Both sides agree the amount and deliverables in the deal room.
02
Pay in
The brand pays the full amount through Razorpay. It's held by Sponsor OS, not sent to the team yet.
03
Deliver
The team ticks off each deliverable with proof — posts, photos, match dates.
04
Release
The brand approves; the team is paid out, minus a 5% platform fee.
Every payment is checked on our server with Razorpay's HMAC signature before a deal is marked paid; the amount always comes from the deal record, never from the browser. Payments are live: brands pay real money through Razorpay. Payouts to teams are made by Sponsor OS after release, by bank transfer or UPI.
Try it in two minutes
Log in with the demo brand, send an offer to Rohtak Rangers. Log out, log in as the demo team and accept it. Back as the brand, pay into escrow. As the team, tick off the deliverables. Finally, as the brand, approve and release the payment. The sample teams and brands are fictional.